Stormwater Education Campaign
FAQs
|
|
 |
|
 |
|
 |
|
 |
|
 |
|
Frequently asked questions about the Sprink Stormwater Education Campaign:
Q: Why should our agency use the Sprink Stormwater Education Campaign?
A: First, this campaign will grab the attention of your residents, because animated characters get noticed. (Think about the popularity of a certain talking lizard on TV.) Sprink can do the same for your program. Second, the campaign is designed to be easy to understand. Third, the campaign is customized for you, so it lets you communicate precisely the information your residents should know.
Q: Why are television PSAs and web pages the focus of the campaign?
A: Today's most potent communication tools are TV and the Internet. This campaign uses television to reach large numbers of residents, giving them key points about stormwater protection. Then they can visit your website for in-depth information. The TV spots and web pages combine to provide a powerful message.
Q: How are the PSAs customized?
A: We can create on-screen wording to your specifications, including contact information like a phone number and web address. We can also create custom narration for your PSA in both English and Spanish.
Q: What local stations are best for airing the PSAs?
A: Broadcast TV stations reach a large audience. Cable stations are a great way to go as well, and have attractive rates. If you have a government channel, you should have the PSAs shown often on that channel. Many residents will see the PSAs while channel-surfing, and will stop and watch when they see the fun animation.
Q: Will TV stations run my PSAs for free?
A: Most broadcast and cable stations are happy to air public service announcements at no charge. To be sure your PSA receives adequate exposure, we recommend a combination of free and paid airtime. Some stations will give your PSA matching free time for each airtime slot you buy.
Q: How do you customize the web pages for our agency?
A: All the wording throughout the web pages will be custom written for your program. Other changes can be made as well. For instance in the 'About stormwater' page, the items that pollute stormwater (detergent, sediment, etc) can be modified to show the ones that are of most concern in your area.
Q: What if I need changes to the website later?
A: The site is designed so that your webmaster can easily make most changes that might arise. If you need changes beyond what your webmaster can handle, we'll make those changes for a reasonable charge.
Q: Who hosts the web pages?
A: In most cases the Sprink web pages will be uploaded to the same location as the other pages on your city or county website. We will provide the appropriate files to your webmaster. Or contact us to discuss alternate hosting arrangements.
Q: How does the cost of your PSAs and web pages compare to creating our own?
A: The Sprink PSAs are a fraction of the cost of producing PSAs of similar quality yourself. The same is true of the web pages. So you save on costs, yet still receive custom materials.
Q: How is pricing determined for the Sprink Stormwater Education Campaign?
A: We recognize that a small town doesn't have the same resources as a large city. So our pricing is based on population size. For example, if you are a municipal agency the price is based on the size of the population of the town or city you serve. If you are a county agency, the cost is based on the county's population. So a small county pays less than a large one.
Q: How do I get a price quote?
A: Contact us and give us the name of your agency and the town, city, county or state you serve and we'll get you a quote to you.
Q: Can I use parts of the campaign instead of all of it?
A: Yes. If you want only the PSAs (or just one PSA) or just the web pages, or just a game, that is fine.
Q: When I use the campaign, do I own it outright?
A: No. You will be licensing the use of the campaign.
Q: How long can I use the campaign?
A: The most common term is one year. You can air the PSAs as many times as you like during that term, and you can use the web pages throughout that period of time. After the term is up it can be renewed for an additional term.
Q: Will you be expanding the campaign in the future?
A: Yes. We are currently producing a new PSA, and we will continue adding new elements, such as additional games, to the campaign.
If you have any other questions please contact us. Or if you'd like to suggest ways to enhance the campaign, please let us know. Visit our contact us page for details on how to reach us.